Responsive Website Design

developing bespoke, striking websites.

Businesses must cater for the growing mobile market. Half of all website traffic comes from smartphones and tablets, of all shapes and sizes. Mobile-friendliness can even influence how high websites rank.

Designed responsive, mobile first, user-centered bespoke websites built on Bootstrap, Foundation, Wordpress CMS with Woocomerce plugin.

WORK EXPERIENCE: Designed, developed, cloned, migrated to cloud, and maintained cluster of over 350 responsive, mobile first, user-centered WordPress websites with industry specialized digital content.

TECHNICAL SKILLS: Worked on client’s websites migrations (Bootstrap and WordPress with WooCommerce), to cloud infrastructure and maintenance of existing features & plug-ins on PLESK and CentOS Web Hosting Panels. Ensured that the highest standards of data security are maintained throughout developments and code. Created WordPress blogs with content related to IT security industry, ensuring the security of the platform, content and MySQL databases.

Setup and implementation of new domains, SSL certificates, email, and FTP setup, including overall server management and maintenance. Implementation of web security and data protection. Edited, authored, and published high quality, SEO and Google Adds Score optimized digital content (8-10 Google ad score). Crafted effective, user-focused digital content in line with brand style, tone of voice and content best practice.

Specialised in front-end development with cutting-edge responsive frameworks and CMS's with the very latest HTML5/CSS3 technologies that look and perform superbly across all platforms. Working alongside and leading a small team of developers (with different platform specialties).

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Content Management

WordPress, based on PHP and MySQL.

WordPress started as a blogging platform, but has evolved to be used as full content management system through thousands of plugins, widgets and themes, WordPress is limited only by imagination.

Developed secured WordPress websites and blogs for clients and internal projects (e-commerce). Created, cloned, migrated, and maintained websites, including bug fixes, and miscellaneous enhancements. Backend web development: worked with PHP, MySQL databases and PHPMyAdmin.

WORK EXPERIENCE: Designed, developed, cloned, migrated to cloud, and maintained cluster of over 350 responsive, mobile first, user-centered WordPress websites with industry specialized digital content. Committed to providing secure websites that use the latest methods to protect against all types of threats. Introduced new plug-ins and extensions to make the website more usable and interactive.

TECHNICAL SKILLS: Worked on client’s websites migrations (Bootstrap and WordPress with WooCommerce), to cloud infrastructure and maintenance of existing features and plug-ins on PLESK and CentOS Web Hosting Panels. Ensured that the highest standards of data security are maintained throughout developments and code. Created WordPress blogs with content related to IT security industry, ensuring the security of the platform, content and MySQL databases.

Designed, developed, cloned, migrated to cloud, and maintained cluster of over 350 responsive, mobile first, user-centered WordPress websites with industry specialized digital content.

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Search Engine Optimization

Structuring a website for Search Engines.

SEO means helping search engines and helping users find the information they need when using a search engine, thus encouraging them to visit a website when it appears in the search results.

Data-driven mindset, with the ability to track campaign performance and make optimizations. In-depth knowledge of SEO planning and execution. Experience crafting effective digital and SEO campaigns using best practices to increase commercial KPI’s.

WORK EXPERIENCE: Executed search engine optimization strategies, keyword research, Google Adwords campaigns and performance tracking using Google Analytics and other tools. Improved the structure of URLs, created unique, accurate page titles, meta descriptions, heading tags, etc.

TECHNICAL SKILLS: Conducted competitor research, analysing domain authority, site structure, and SEO techniques. Improving search results and PPC campaigns through research tools such as SEMRush, Screaming Frog, Google Search Console, Google Trends, Bing, AHrefs, Google Analytics and many others.

Developed link building strategies to improve SEO positions for targeted keywords, analysing and recommending website architecture changes improving ROI. On and off web page optimization and day to day management of SEO activities, keeping up to date with the latest SEO algorithms, updates and trends.

Improved organic search results and pay per click (PPC) campaigns through website audit and optimisation, identification of profitable keywords and competitor analysis. Built back-links, including writing and publishing content to article directories and guest posts.

Crafted a copy that drives engagement combined with SEO strategy, web design and user friendly UX/UI and site architecture, with an ability to create compelling copy for a range of sectors and audiences.

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Performance Tracking

Google Analytics and other tools.

Analytics allows website monitoring to ensure uptime and performance, to seamlessly improve SEO campaigns, make smarter marketing decisions and experiment with new channels and content.

Continuously monitored and improved user journeys across the website to maximize engagement, conversion, and satisfaction.

WORK EXPERIENCE: Worked closely with the Google Adds Specialists, Digital Analyst, Directors, and Managers to analyze speed, performance, and effectiveness of websites, and make evidence-based improvements. Tested SEO solutions to acceptable standards. Implemented both; visual and functional front-end changes based on Google analytics data.

TECHNICAL SKILLS: Evaluated existing content effectiveness through Google analytics, Search Console, Bing, Microsoft. Screaming frog, Ahrefs, SEMrush and many other analytic tools. Monitored, measured, and analyzed results to improve and implement best possible and most effective solutions.

Created key reports to provide insight to wider business. Using various customer feedback tools to tracked user sentiment and solved any issues raised. Analyzed effectiveness and impact of content strategy and email marketing campaigns on Call to Action and customer behavior.

Monitored and analyzed competitor activities and performance to identify opportunities.

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EMail Marketing

Strengthening relationship/loyalty..

Savvier businesses track customers buying habits to find out when they’ll be ready for a top up. If you expect them to keep buying from your business, you’ll be building loyalty and trust as well as gaining the sale.

Continuously monitored and improved user journeys across the website to maximize engagement, conversion, and satisfaction.

WORK EXPERIENCE: Background in creating email marketing campaigns that are personalized, user-friendly and excellent: to deliver approachable, human-centered content, to show that we appreciate, understand, and sympathize. User-friendly to convey we are honest, truthful, sincere, and easy to deal with. Excellent, to point out that we lead the way in whatever we do, and we do it for the benefit of our clients.

TECHNICAL SKILLS: Developed content for email Marketing Campaigns using GetResponse, AWeber and Mailchimp to send automated, high impact and follow-up Newsletters, re-writing SEO-rich content, reviewing competitor and third-party activity.

Track record of online copywriting that drives engagement combined with SEO strategy and user friendly UX/UI and site architecture, with an ability to create compelling copy for a range of sectors and audiences.

Crafted Email marketing campaigns to identify trends and create targeted marketing campaigns.

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Social Media Marketing

Building a brand presence, attracting new customers.

Increased communication fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform to implement marketing campaigns.

The impact of “social” (social media channels) on building meaningful connections with consumers opens up doors, tools and tactics that make it easy to warm up a new audience, rapidly became an inseparable part of business development strategies.

WORK EXPERIENCE: Experience crafting effective social media campaigns using best practices, making complex processes and language easy to understand. Using a performance driven copy with a focus on getting visitors to take action with clear CTA to achieve wanted user behavior and commercial KPIs.

TECHNICAL SKILLS: Utilized social media platforms to achieve client goals. Through knowledge of the opportunities and limitations of online platforms analyzed effectiveness and impact of content strategy and email marketing campaigns on Call to Action and customer behaviors.

Video marketing, paid ad campaigns, giveaways, and email opt-in strategies attracted prospects into sales funnels. With increased visibility and compelling content converted followers into loyal customers.

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Search Engine Optimisation

Optimization, Planning and Execution.

Plumbing and Heating Company

SEO CAIMPAIGN: LPWC

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WordPress Website

Secured WordPress Website and Blog.

WORDPRESS: BCE

Boiler Cover Experts

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Branding Strategy

Branding & Responsive Website Design.

BRANDING: Augmentium

Cyber Security Company

As a young Cyber Security Company, Augmentium needed serious branding plan. To convey professional and high integrity culture, we planed communication strategy to raise audience brand awareness through clarity and core values of the business.

To attract loyal customers who will become Augmentium brand ambassadors, we chose plainspoken, genuine and professional tone of voice. In the industry saturated with a minefield of confusing terminology, only experts can make, what’s difficult, look and sound easy. Translating and demystifying complicated data into accessible, understandable information became our main objective.

It took 12 weeks to complete the whole project and it was demanding, but very rewarding challenge. Below are images from branding and marketing campaigns.

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Welcome, I'm Geena

Passionate About SEO and Fascinated with Super-Stylish and Light-Weight Websites!

Skilled problem solver and team player thriving in fast-paced environments, eager to learn new skills and fervent about self-development. Very articulate and kind with genuine warmth and dedication.

PROFILE: Flexible, adept at multitasking with the ability to stay calm and focused in stressful situations with a solid track record of delivering. Skilled problem solver and team player with fast learning curve for cutting edge technologies supporting business objectives and management solutions. Appreciation of user-centric SEO strategies and a passion for new web-based technologies.

Always striving to improve, embrace new challenges; remain committed, motivated and maintain excellent world-class standards. Hard working and accessible with clear communication and excellent people skills.

TECHNICAL SKILLS: Solid understanding of web best practices, (w3 validation), accessibilty compliance, GDPR, including responsive layout, file optimization, and analytics. Understanding of content strategy, search engine optimisation, social media integration, and mobile-first development. Extensive knowledge of image, audio, and video editing (Camtasia Studio 6,7,8;). Microsoft Office proficient, including, Outlook, Excell, Word, Powerpoint and Microsoft Teams.

Designing and building: Responsive layouts, eCommerce sites and content management systems. Strong familiarity with CSS, Less, XHTML / HTML5 and responsive web design across devices and experience of developing web pages that are cross-browser compatible. Comfortable working with PHP, Flash, Javascript, JQuery, e.t.c. for front-end design and development. Familiar with backend web development: experience of working with PHP, MySQL databases and PHPMyAdmin.

WORKING KNOWLEDGE OF: Internet marketing (Online branding and marketing), Email Marketing campaigns (A Webber, Get Response, MailChimp and many others). Designing and developing HTML5 email templates and campaigns. Social Media Campaigns (Facebook pages, Twitter, Pinterest, instagram, tiktok etc), Amazon Web Services (s3), Website maintenance, Responsive website design, Bootstrap, WordPress and Woocommerce. Experienced in using metrics and user feedback to define/refine content to respond quickly to client's needs.

INTERESTS | ACTIVITIES: I am fascinated how developments in computer science have changed our lives and work. I enjoy photography, reading, travelling, cycling, swimming and yoga. "Travelling has enabled me to gain a greater understanding of different cultures and alternative perspectives. I have developed a deeper respect for the needs and ideals of others, as well as improved my ability to work in a team."

Hardworking, results focused IT professional with a passion for SEO and fascination with digital content.

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